I’m Grant Courtney – The Sales Coach. My knowledge and insight comes from more than 25 years of constant practice in the sales arena; and from daily observation and coaching my sales team. Helping my team reach their goals has always been a passion of mine. Today it is my privilege to be able to coach staff and sales teams across South Africa.
Different Programs Offered
Program 1: (3 Months)
Sales Foundation Builder
Builds essential sales skills from the ground up, transforming unskilled or newly hired individuals into confident, competent sales professionals.
Program 2: (6 Months)
Sales Performance Excellence
Advanced program covering complex negotiation, strategic account management, and competitive selling techniques to elevate experienced teams to high performance.
Program 3: (9 Months)
Sales Mastery Institute
Elite program combining deep psychology, enterprise selling strategies, and continuous coaching to develop top-tier performers and future sales leaders.
Program 4: (8 Months)
Custom Business Diagnostic & Training
A fully customised program that begins with an on-site diagnostic of your team and delivers tailored training and a permanent video library built around your exact business needs.
Why The Sales Coach
Not Theory.
Real-World Results.
Grant combines proven methodologies with emotional intelligence to create programmes that deliver measurable, lasting change.
Every programme customised to your specific business challenges
Highly interactive sessions – role-plays, real scenarios, immediate application
Ongoing support and reinforcement between sessions
Clear KPIs established upfront – conversion rates, deal size, cycle length tracked
Works with up to 80 people in workshops and 10-15 in coaching sessions
51%
10+
5 Years
80%
Why The Sales Coach
Not Theory.
Real-World Results.
- Every programme customised to your specific business challenges
- Highly interactive sessions - role-plays, real scenarios, immediate application
- Ongoing support and reinforcement between sessions
- Clear KPIs established upfront - conversion rates, deal size, cycle length
- Works with up to 80 people in workshops and 10-15 in coaching sessions
51%
10+
5 Years
80%
Training Modules
What Your Team Will Learn
All modules are drawn from proven methodologies and selected based on your team’s specific challenges.
Goal Setting & Sales Attitude
SMART goal setting in relation to outcomes-based selling. Attitude is the foundation of every successful sales interaction.
Understand Before You Are Understood
Understanding different personality types and how to tailor your communication approach to each customer's style.
Customer Psychology (4 Workshops)
The emotional buying brain, value perception, loss aversion, social proof, and how to align your approach with natural decision-making patterns.
SPIN Selling
Consultative selling using Situation, Problem, Implication, and Need-Payoff questions to uncover needs and position solutions effectively.
How to Get People to Say Yes
Ethical soft-selling and influence techniques based on Dr. Cialdini's principles — reciprocity, social proof, authority, and scarcity.
Body Language (4 Workshops)
50% of all communication is non-verbal. Learn to read and project powerful body language that builds trust and influences buying decisions.
Proven Across Diverse Sectors
What Clients Say
Real feedback from real businesses that have transformed their sales teams with Grant.
Ready to Transform Your Sales Team?
Your competitors are investing in their teams. Let’s make sure you’re ahead of them.

























