I’m Grant Courtney – a dedicated Sales Training & Coaching Specialist with deep expertise in SPIN Selling, NLP in Sales, negotiation mastery, and customer psychology. I’ve spent my career helping individuals and entire sales teams break through performance plateaus and achieve sustainable, measurable growth.
I specialise in bridging the gap between sales management and sales coaching – combining strategic thinking with emotional intelligence to create comprehensive development programmes that deliver real results. I work with up to 30 people in a training workshop and up to 15 in a coaching setting.
“Tell me and I’ll forget, show me and I may remember, involve me and I’ll understand.”
– This philosophy underpins every training intervention I deliver.
My Approach
Not Theory.
Real-World Coaching.
Every programme is customised to your specific business challenges – no generic, off-the-shelf content
Highly interactive sessions with role-plays, real-world scenarios, and immediate application
Actual client scenarios and objections your team faces – not classroom theory
Ongoing support, frameworks, and tools between sessions to embed learning
Clear KPIs established upfront – conversion rates, deal size, sales cycle length tracked throughout
3 – 9
Month Programs Available
1:1
Individual Coaching Included
80%
Customised to Your Business
ROI
Measurable Return Tracked
My Approach
Not Theory.
Real-World Coaching.
- Every programme is customised to your specific business challenges – no generic, off-the-shelf content
- Highly interactive sessions with role-plays, real-world scenarios, and immediate application
- Actual client scenarios and objections your team faces – not classroom theory
- Ongoing support, frameworks, and tools between sessions to embed learning
- Clear KPIs established upfront – conversion rates, deal size, sales cycle length tracked throughout
- Works with up to 30 people in workshops and 15 in coaching sessions
3 – 9
Month Programs Available
80%
Customised to Your Business
ROI
Measurable Return Tracked
1:1
Individual Coaching Included
Proven Across Diverse Sectors
Technology & Software
Financial Services
Professional Services
Manufacturing
Healthcare
Telecommunications
B2B Services
Retail & Consumer Goods
Real Estate
Engineering & Construction
Hospitality / Travel Industry
Core Expertise
What I Train Your Team On
SPIN Selling Methodology
Consultative selling using Situation, Problem, Implication, and Need-Payoff questions to uncover customer needs and position solutions with precision.
NLP In Sales
Advanced rapport building through mirroring, matching, anchoring techniques, reframing objections, and identifying preferred representational systems.
Negotiation Mastery
Win-win strategies, anchoring, power of silence, emotional intelligence in negotiation, price vs. value, and closing techniques across four intensive workshops
Body Language & Non-Verbal Communication
Up to 93% of communication is non-verbal. I train teams to read and project powerful body language that builds trust, credibility, and influences buying decisions.
Customer Psychology
Training on the emotional buying brain, value perception, loss aversion, social proof, cognitive dissonance, and leveraging authority and credibility effectively.
FAB Selling & Persuasion Principles
Translating features into meaningful benefits using the FAB framework, combined with Dr. Cialdini’s six principles of ethical influence and persuasion.
Ready to Transform Your Sales Team?
Your competitors are investing in their teams.
Let’s make sure you’re ahead of them.
Ready to Transform Your Sales Team?
Your competitors are investing in their teams. Let’s make sure you’re ahead of them.
